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Privacy Policy

Last Updated: December 3rd, 2024

At Braid Innovations AB, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website and services, in compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of personal information:

  • Information You Provide: Name, email address, phone number, company name, and any other information you choose to provide when filling out forms on our website.

  • Automatically Collected Information: IP address, browser type, operating system, referring URLs, and browsing behavior collected through cookies and similar technologies.

2. How We Use Your Information

We use the personal information collected for the following purposes:

  • To respond to your inquiries and provide requested services.

  • To communicate updates, promotional materials, or relevant information (if you opt-in).

  • To improve our website’s performance and functionality.

  • To comply with legal obligations and resolve disputes.

3. Legal Basis for Processing (GDPR)

We process personal data under the following lawful bases:

  • Consent: When you provide explicit consent for specific purposes (e.g., subscribing to newsletters).

  • Contractual Necessity: To fulfill a contract with you or respond to your inquiries.

  • Legal Obligation: To comply with applicable laws and regulations.

  • Legitimate Interests: For purposes such as improving our services, provided this does not override your rights.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share data with trusted third parties under these circumstances:

  • Service Providers: Vendors who assist in providing services (e.g., hosting, email delivery), subject to strict data protection agreements.

  • Legal Requirements: When disclosure is required to comply with laws, regulations, or legal processes.

5. Your Privacy Rights

Under GDPR

If you are located in the EU, you have the right to:

  • Access: Request a copy of your personal data.

  • Rectify: Correct inaccurate or incomplete information.

  • Erase: Request deletion of your personal data.

  • Restrict: Limit the processing of your data in certain circumstances.

  • Data Portability: Receive your data in a structured, commonly used format.

  • Object: Object to data processing based on legitimate interests or for direct marketing purposes.

Under CCPA

If you are a California resident, you have the right to:

  • Know: Request details about the categories and specific pieces of personal information we collect.

  • Delete: Request the deletion of your personal data, subject to legal exceptions.

  • Opt-Out: Prevent the sale of your personal information (though we do not sell data).

  • Non-Discrimination: Exercise your privacy rights without facing discrimination.

To exercise these rights, contact us at lovisa.karsten@braidinnovations.com.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

7. Security Measures

We implement industry-standard security practices to safeguard your personal information, including encryption, firewalls, and access controls. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze site traffic. For details, please see our [Cookie Policy].

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their privacy policies.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the "Last Updated" date will be revised.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Braid Innovations AB
Gruvbacken 4, 116 34 Stockholm
lovisa.karsten@braidinnovations.com
+46738100692

By using our website, you agree to this Privacy Policy.